Best Practices Corner

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Marketing Tactics


  • Certified ConsultantsTrust
    The power of authentic stories in a low-trust world.
  • Leads 2.0
    Quality (2.0) Vs. Cost (1.0)
  • Lead Generation
    "These are the new leads, the Glengarry leads. To you they're gold... but you don't get them. Why? Because to give them to you is just throwing them away. The Glengarry leads are for closers."
  • Who Needs Leads?
    A bit of heresy.
  • Branding
    "What's in a name? That which we call a Rose by any other name would smell as sweet"
  • Advertising
    Half the money we spend on advertising is wasted. The only trouble is, I don't know which half.
  • Hype
    Since the dawn of the information age, the media has portrayed computers as being capable of evil, mayhem, murder, and even world domination.
  • Content
    If you sell software, documents, services, or any kind of access to intellectual property, you're selling content: this issue is for you.
  • Customer Synchronicity
    Timing isn't magic, and it's not an accident.
  • The Revenue Engine
    Firing on all cylinders?  The revenue engine is very dependent on timing and sequence.  Time for a tune up.
  • Market Timing
    Nothing is more tragic than a product that is ahead of its time
  • Broken
    Nope, I'm not talking about the haunting song by Seether...
  • Idiot Marketing Tactics
    "Strategy is for amateurs. Logistics is for professionals."
  • Creating a Community
    This three-part series will discuss creating and harvesting a customer community around your company
  • Maintaining a Community
    Community-based marketing is really the only economical way to achieve market education, build credibility, and establish grass-roots visibility
  • Monetizing a Community
    Now it's time to start to make some money.
  • You've Got Mail!
    Email is a critical marketing tool, but is only effective when done correctly.
  • Social Media Metrics
    TV and print media were perfect for propaganda, but they just don't work for social networks.
  • Social Media Metrics (Continued)
    Measuring the 3 R's:  Relevance, Reputation, and Referencability

Marketing Strategy




  Managing Marketing


Corporate Strategy


  • When Marketing Means Stock Valuation
    "In the short run, the stock market is a voting machine...but over the long term, it's a weighing machine."
  • Identity Crisis
    An identity crisis is no more fun in business than it was during your adolescence.
  • What You Should Learn from iPod Marketing
    Welcome to Apple in 1999.
  • Superpowers
    You need to leverage these guys if you want to stay relevant to the market.
  • The Urge to Merge
    "A surprising number of small and midsize software companies survived the downturn. Not all of them should have."
  • VCs
    Thoughts from the Capitol of Venture Capital
  • The SFA Maturity Model™
    What's your organization's state of readiness for world-class SFA and CRM?
  • The Six-Sigma Journey to Oblivion
    Companies who think they will be more innovative with TQM or Six Sigma are in for a surprise.
  • Hamster-ware
    Hardware? Software? Vaporware? Hamster-ware!
  • Market Power
    How do you get market power? How do you amplify it? How do you keep it?
  • Priorities
    If you're a fan of decision science -- and who isn't -- you believe that a company's competitive situation is a result of superior decisions.
  • Strategic Planning
    "We don't have a strategy. What we have is a series of very quickly executed tactics."

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