For the first time ever, a best practices CRM book for executives. Secrets of Success starts where the
Dummies Guide
leaves off, helping you understand how to:

       Achieve higher end-customer satisfaction and dramatic sales productivity gains

       Overcome "people, product, and process" pitfalls

       Select which tools, add-ons, features, and extensions are right for your implementation

       Implement results-focused best practices for sales, marketing, customer service, finance, legal, and IT

       Use the Cloud and mobile strategies to transform your profitability.


Click here for the full descriptive flyer (suitable for framing).

The Table of Contents and the Index are available under those links.

You can get the book from in hard copy or Kindle format.

You can get it in PDF with some extra goodies from Safari/InformIT.


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