Are you interested in integrating TikTok Lead Ads into your CRM? TikTok has quickly become one of the most popular social media platforms, and its advertising program, TikTok Leads, allows advertisers to target users who have already shown interest in their brand or service. This article provides a step-by-step guide on how to integrate TikTok Ads into your CRM, including instructions on settings, mapping fields, creating custom fields, and troubleshooting common issues. With this information, you’ll be able to seamlessly integrate TikTok Lead Ads into your CRM and effectively reach your target audience.
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Step 1: Go to Settings
To start integrating TikTok Lead Ads into your CRM, the first step is to go to your account settings. Look for the “Settings” option in your account dashboard and click on it.
Step 2: Click on the ‘integration’ tab & login
Once you are in the settings menu, navigate to the ‘integrations’ tab. This is where you will find all the available integrations for your CRM. Look for the TikTok integration option and click on it.
You will then be prompted to login to your TikTok account. Enter your login credentials to proceed with the integration process.
Step 3: Map Fields and or create Custom Fields
After logging in to your TikTok account, you will need to map the fields from your TikTok Lead Ads with the fields in your CRM. This step ensures that the data from your TikTok ads is correctly synchronized with your CRM.
Click on the “Map Fields” button to begin mapping your fields. You will see a list of all the pages/forms you have created in your TikTok business account. Select the page/form you want to integrate and click on the “Update” button to save your changes.
Please note that currently, multi-select options for TikTok Lead Ads are not supported. However, this feature will be available in future releases.
In addition to mapping fields, you can also create custom fields if needed. This allows you to tailor the integration to your specific requirements and capture any additional information you need from your leads.
Supported Custom Fields when using TikTok Lead Ads
When using TikTok Lead Ads, you have various custom field options available. These include:
- TEXT: Allows you to capture short text inputs.
- LARGE_TEXT: Allows you to capture longer text inputs.
- NUMERICAL: Allows you to capture numerical values.
- PHONE: Allows you to capture phone numbers.
- MONETARY: Allows you to capture monetary values.
- SINGLE_OPTIONS: Allows you to create single-choice options.
- DATE: Allows you to capture dates.
You can choose the custom fields that best suit your needs and map them accordingly in the integration process.
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Step 4: Create your TikTok Lead Ads Workflow
Now that you have successfully integrated TikTok Lead Ads with your CRM and mapped the fields, it’s time to create your workflow.
In your CRM, add a workflow trigger step called ‘TikTok Form Submitted’. This step will be triggered whenever a lead submits a form on TikTok.
You can then add filters to this step to specify the criteria for the leads you want to include in your workflow. This allows you to segment your leads and customize your follow-up actions accordingly.
Once you have set up your workflow, save your changes and your TikTok Lead Ads workflow is ready to go.
Troubleshooting
If you encounter any issues during the integration process or while using TikTok Lead Ads, here are some common troubleshooting tips:
I see an error message No pages for this account. What should I do?
If you see this error message, make sure you have created an instant form in your TikTok business account. Without an instant form, the integration cannot find any pages to connect to. Follow the steps provided in the error message to resolve this issue.
My TikTok ‘Access Token’ is expired. What should I do?
If your access token is expired, you will need to disconnect your account from the CRM integration page. After disconnecting, you can reconnect your account, and the CRM will generate a new access token for you. If you continue to have this issue, please contact support for further assistance.
I changed a question on my Lead Ad Form during a live campaign. What should I do?
If you make changes to your lead ad form on TikTok during a live campaign, you will need to update your CRM accordingly. Head to your sub-account settings and create a new custom field for the new response you want to capture. Then, go to the ‘TikTok Form Fields Mapping’ tab, edit the mapping for the relevant form, and select the new custom field you just created.
Can the same TikTok account ID be connected to multiple sub-accounts without issues?
Yes, it is possible to connect the same TikTok account ID to multiple sub-accounts in your CRM. As long as the TikTok form fields are correctly mapped in each sub-account, there should be no issues with the integration.
What would cause the integration token to expire, and how can we minimize it on our side to ensure a stable integration?
The integration token for TikTok Lead Ads should remain valid unless manually disconnected by the user. However, if the token does expire for any reason, simply disconnect and reconnect your account to generate a new access token. To ensure a stable integration, it is important to ensure that all permissions are maintained and up to date. LeadConnector typically handles the necessary permissions during the integration process, so user permissions should not be an issue.
By following these troubleshooting steps, you should be able to resolve most integration issues and maintain a stable integration between TikTok Lead Ads and your CRM.
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How it works
Once you have successfully integrated TikTok Lead Ads with your CRM, the process works seamlessly. Whenever a user submits a form on TikTok, the data from that form is automatically captured and sent to your CRM as a lead. This allows you to collect valuable information from potential customers who have shown interest in your brand or service.
You can then use this data to create workflows and automation in your CRM, streamlining your lead management process and enhancing your marketing efforts.
How to Integrate TikTok Leads Ads
To enable TikTok Ads as an integration, follow these steps:
- Go to your CRM account Settings.
- Click on the ‘integrations’ tab.
- Look for the TikTok integration option and click on it.
- Login to your TikTok Business Account.
- Check all permissions and click ‘confirm’.
- Select the advertiser account you want to connect.
- Map the fields from your TikTok Lead Ads with your CRM fields.
- Create any necessary custom fields.
- Save your changes and subscribe to the page.
- Create a workflow trigger step for ‘TikTok Form Submitted’.
- Add filters to specify criteria for your leads.
- Save your workflow and your TikTok Lead Ads integration is complete.
Following these steps will ensure a smooth integration process and allow you to start capturing leads from your TikTok ads.
In conclusion, integrating TikTok Lead Ads with your CRM can be a valuable addition to your marketing strategy. By following the steps outlined in this article and troubleshooting any issues that may arise, you can leverage the power of TikTok’s fast-growing social media platform to generate leads and drive business growth.
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