Are you looking for a way to effectively schedule and manage your email campaigns? Look no further! With the Batch Delivery feature, you can now send your email campaigns in timed batches, allowing you to control the traffic to your websites or funnels and avoid server overload. In this article, we will guide you through the process of scheduling a batch email campaign, from creating the email template to setting up the delivery method. We’ll also provide you with a pre-sending checklist and answer some frequently asked questions about editing the copy, rescheduling campaigns, and rate limits for sending emails. So, let’s get started and make your email marketing campaigns more efficient and organized!
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Before you start
To send an email and create an email, there are a few things you need to keep in mind. First, make sure that you have a properly designed email template ready for the campaign. This template will serve as the basis for your email. Additionally, you need to verify the domain from which you’ll be sending the email to ensure its legitimacy. Once these steps are complete, you can proceed with scheduling your batch email campaign.
Pre-sending Checklist
Before sending out your batch email campaign, it’s important to double-check a few key elements. Follow these steps to ensure everything is in order:
Step 1: Add recipients
Make sure to add all the intended recipients of your email in the appropriate section. This can be done by selecting individual email addresses or smartlists containing multiple addresses.
Step 2: Add email address
In the “From” section, enter the email address from which you want the email to be sent.
Step 3: Add your name
If desired, add your name to personalize the sender information.
Step 4: Add subject line
Compose a clear and compelling subject line that accurately reflects the content of your email.
Step 5: Add Preview text
Adding preview text is optional but recommended. This text will appear alongside the subject line in recipients’ email inboxes and can provide additional context or entice them to open the email.
Step 6: Add start date
Specify the start date of your campaign, indicating when you want the first batch of emails to be sent.
Step 7: Add batch quantity
Determine the number of recipients you want to include in each batch. This helps control the flow of traffic to your websites or funnels and prevents overwhelming your server.
Step 8: Add frequency
Choose the frequency at which you want each batch to be sent. This can be in days, hours, minutes, or seconds, depending on your specific needs.
Step 9: Uncheck days
If there are specific days of the week when you don’t want the batch email campaign to be sent, uncheck those days to exclude them from the delivery schedule.
Step 10: Add specific time
Specify the exact time at which you want each batch to be sent. This allows you to control when recipients receive your email.
Please note that it’s important to review all the details, including the execution date, time, and time zone, before scheduling your campaign. It’s also worth mentioning that you have the option to delete or reschedule the email campaign if needed. To reschedule, simply click the reschedule button and set a new date and time for the campaign. However, keep in mind that rescheduling is only allowed up to one hour before the scheduled sending time.
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FAQ
Here are the answers to some frequently asked questions about scheduling batch email campaigns:
I would like to edit the copy
Yes, it is possible to edit the copy of an ongoing batch schedule campaign. Simply click on “Update Email Content” to make any necessary changes. After editing, remember to save your changes. However, please note that not all copies will automatically update, so it’s important to review and verify the changes before the execution queue begins on the server.
How can I reschedule an RSS email campaign?
To reschedule an email campaign, whether it’s a simple schedule, batch schedule, or RSS schedule, you can do so up to one hour (60 minutes) before the execution date. Go to the Marketing > Email section and navigate to the Email Campaign tab. You will find a list of all your email campaigns, categorized by their respective schedules. In the action button, you’ll see the option to “Reschedule Campaign.” Clicking on this will allow you to make changes to the campaign details and adjust the delivery model. Once you’ve made the necessary changes, remember to mark it as the rescheduled campaign to save the settings.
What are the rate limits for sending in the system?
When sending emails in drip mode, the following rate limits apply:
- Frequencies of 30 sec – 1 min: 1,000 messages per minute
- Frequencies of 5 min: 4,999 messages per minute
- Frequencies of 6 min – 10 min: 5,000 messages per minute
- Frequencies above 10 min: 10,000 messages per minute
When adding all recipients at once or adding them at a scheduled time, the rate limits vary based on the number of contacts:
- Less than 10k: We process 15k contacts per hour
- More than 10k but less than 50k: We process 6k contacts per hour
- More than 50k but less than 70k: We process 3k contacts per hour
- More than 70k: We process 1.5k contacts per hour
These rate limits help ensure the smooth delivery of your email campaigns while managing server resources efficiently.
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Add in drip mode
In drip mode, you have the option to set specific frequencies for sending your email batches. The frequency you choose depends on your preferences and the requirements of your campaign. Here are the recommended frequencies for different time intervals:
Frequencies of 30 sec – 1 min
For more immediate delivery, you can set the frequency to send batches every 30 seconds to 1 minute. This allows for a rapid and steady flow of emails.
Frequencies of 5 min
A frequency of 5 minutes between batches provides a balanced pace for sending emails. It gives recipients enough time to engage with previous emails before receiving the next one.
Frequencies of 6 min – 10 min
If you prefer a slightly slower pace, you can opt for frequencies between 6 minutes and 10 minutes. This allows for a more deliberate delivery of emails while still maintaining a steady flow.
Frequencies above 10 min
For a more spaced-out schedule, you can choose frequencies that exceed 10 minutes. This gives recipients even more time to engage with each email before receiving the next one. It can be useful for campaigns that require higher levels of attention or have longer content.
By selecting the appropriate frequency, you can ensure that your email campaign reaches recipients at the right intervals, maximizing engagement and avoiding overwhelming them with too many emails at once.
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Add all at once & Add all at a scheduled time
Depending on the number of recipients you have, you can choose to add them all at once or add them at a scheduled time. The suitable approach will depend on the size of your recipient list. Here are the recommended strategies for different contact quantities:
Less than 10k
If you have fewer than 10,000 contacts, you can add them all at once. Our system processes 15,000 contacts per hour, ensuring efficient delivery without overwhelming the server.
More than 10k but less than 50k
For contact lists between 10,000 and 50,000, it’s recommended to add them at a scheduled time. Our system processes 6,000 contacts per hour for optimal performance.
More than 50k but less than 70k
Contact lists between 50,000 and 70,000 are best managed by adding them at a scheduled time. Our system processes 3,000 contacts per hour to maintain efficient delivery.
More than 70k
For contact lists exceeding 70,000, it’s advisable to add them at a scheduled time. Our system processes 1,500 contacts per hour, ensuring reliable and timely delivery.
By following these guidelines, you can effectively manage the delivery of your email campaigns, ensuring that all recipients receive their emails in a timely and organized manner.
In conclusion, scheduling batch email campaigns can be a powerful tool for controlling the flow of traffic to your websites or funnels while preventing strain on your server. By carefully following the steps outlined in this article and considering the various options for drip mode and bulk additions, you can successfully execute your email campaigns and achieve your marketing goals.
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