In this article, “How to Schedule Posts in Bulk on the Social Planner (CSV),” you’ll learn how to efficiently schedule multiple social media posts in advance using a CSV file. By following the set prerequisites and organizing your information in a structured way, you’ll be able to save time and easily schedule posts for all your social media platforms. Whether you’re a growing social media marketer or simply want to streamline your posting process, this article will guide you through the steps of bulk scheduling with a CSV file on the Social Planner platform. From setting up the date and time column to including content, preview links, images, GIFs, and videos, you’ll have the tools and knowledge to effectively schedule your social media posts.
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Bulk Scheduling Posts on the Social Planner
If you’re looking to save time and streamline your social media marketing efforts, bulk scheduling posts on the Social Planner can be a game-changer. This feature allows you to schedule multiple posts in advance using a CSV (comma-separated values) file, which is a structured way of organizing your information. In this article, we’ll walk you through the pre-requisites and step-by-step process of bulk scheduling posts on the Social Planner.
Pre-requisites
Before you can dive into bulk scheduling posts, there are a few pre-requisites you need to ensure are in place. These pre-requisites include:
Date and Time Column
In your CSV file, you’ll need a date and time column where you can specify the exact date and time you want your posts to be shared. The date and time must be formatted as follows: YYYY-MM-DD HH:mm:ss (with one space between the date and time). If the date column is left empty, the post will be considered a draft. It’s important to note that the scheduling time should be at least 10 minutes after you upload the CSV to account for processing time.
Content Column
The content column is where you’ll enter the text that you want to appear as the caption of your post. You can also include hashtags in this column. The character limit for the caption depends on the social media platform you’re scheduling the post for. Here are a few examples:
- Facebook Page/Group: 62,000 characters
- Business Instagram Account: 2,200 characters
- LinkedIn Page and Profile: 3,000 characters
- Twitter Profile: 280 characters
- GMB Location: 1,500 characters
Preview link
If you want to include a link preview in your post, you can specify the URL in the preview link column. This link will be displayed as a preview when the post is shared. Please note that if you have other media elements like images, GIFs, or videos, they will override the preview link and be appended to the content column as a link.
Image URL
The image URL column allows you to specify the image you want to include in your post. You can add multiple image URLs separated by commas. The supported formats for images are PNG and JPEG/JPG. It’s important to ensure that the image dimensions and sizes comply with the requirements of the social media platform you’re posting to. The maximum number of images supported is 10.
GIF URL
If you want to include a GIF in your post, you can add the GIF URL in the designated column. Only one GIF URL is allowed per post, and it should be specified in the GIF URL column.
Video URL
Similarly, if you want to include a video in your post, you can include the video URL in the designated column. You can add multiple video URLs separated by commas, but keep in mind that the maximum number of videos supported for one post is 10.
Now that you’re familiar with the pre-requisites, let’s dive into the step-by-step process of bulk scheduling posts on the Social Planner.
How to Bulk Schedule Posts on the Social Planner
Steps to Bulk Scheduling
- Access the Social Planner and click on “New Post” to begin the bulk scheduling process.
- Select the option to upload the CSV file with the details of your posts.
- Choose the social media platforms where you want to schedule the posts.
- Check the status of the CSV file. It will initially be in progress as the Social Planner processes the content, links, images, and videos.
- Once the processing is complete, you can review and schedule the posts in the CSV file.
Checking CSV Status
The Social Planner provides an overview of the CSV file status. You can easily see whether the file is still being processed or if it’s ready for review and scheduling. If there are any errors or issues with the posts in the CSV, they will also be highlighted here.
Review and Schedule CSV
In the review and schedule stage, you have the opportunity to double-check the details of each post in the CSV file. If there are any errors or changes you need to make, you can do so before scheduling the posts. This step ensures that your posts are accurate and align with your social media marketing strategy.
Resolving Errors
If there are errors with any of the posts in the CSV file, the Social Planner will display them in a dedicated section. By expanding the details of the error, you can see exactly what needs to be resolved. Once you’ve addressed the errors or removed any posts with errors, you can proceed to the next step.
Importing Posts
Once all errors have been addressed, you’re ready to import the posts to the Social Planner. This action will schedule the posts according to the specified date and time. In the Social Planner dashboard, you’ll be able to see which posts came in via CSV upload and which ones were created using the post composer.
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FAQ
Number of Posts Allowed
You can include up to 90 posts in a single CSV file for bulk scheduling. However, it’s important to divide these posts across all the social media platforms you’re posting to. This ensures that you stay within the limits set by each platform and maintain the quality and reach of your posts.
Solving Errors
If you encounter errors while trying to import posts via CSV, the Social Planner provides a user-friendly interface for resolving them. By clicking on the icon associated with the posts with errors, you can expand a preview and see the specific issues. It’s important to address these errors before attempting to import the posts successfully.
Difference Between CSV Upload and Post Composer
In the Social Planner, there are two ways to create posts: via CSV upload and using the post composer. The main difference between these two methods is that CSV upload allows for bulk scheduling, while the post composer is ideal for creating posts individually or from scratch. Depending on your needs and preferences, you can choose the method that best suits your social media marketing strategy.
Bulk scheduling posts on the Social Planner can be a game-changer for managing your social media presence effectively. By following the pre-requisites and step-by-step process outlined in this article, you’ll be able to schedule multiple posts in advance, saving time and streamlining your social media marketing efforts.
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