How-to Send RSS Email Campaign(s)

In the article “How-to Send RSS Email Campaign(s),” you’ll learn how to effectively use RSS (Really Simple Syndication) to send email updates and newly published blog content to your user base. Instead of bombarding your subscribers with individual emails every time a new blog is published, you can create periodic RSS emails or newsletters that provide an overview of the content they may have missed. This article will guide you through the process of creating an RSS email campaign, including selecting templates, designing content, and scheduling delivery. Additionally, it provides a helpful pre-sending checklist to ensure your campaign is set up correctly. So, if you want to streamline your email marketing strategy and engage your audience with targeted content updates, keep reading for the step-by-step instructions.

What is RSS?

RSS, which stands for “Really Simple Syndication,” is a technology that allows business owners to deliver updates and newly published blog content via email. Instead of sending an email every time a blog post is published, which can be annoying for your user base, you can send periodic RSS emails or newsletters that provide an overview of the content they may have missed out on.

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Creating an RSS email

To create an RSS email campaign, follow these steps:

1. Click the “Create Campaign” button. This will start the process of setting up your email campaign.
2. Next, you’ll need to select the email template you want to use for your campaign. Take some time to preview the template and make sure it matches your branding and messaging.
3. Once you’ve chosen your template, it’s time to design your content. The email builder tool provides you with all the tools you need to create beautiful and engaging campaigns. Customize the layout, add images and text, and make sure your message is clear and compelling.
4. After you’ve finished designing your content, you can choose to either send the email immediately or schedule it for later. Click the “Send” or “Schedule” button to finalize your campaign.

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Pre-sending Checklist

Before sending your RSS email campaign, it’s important to double-check some key details. Follow this pre-sending checklist:

1. Add the recipients’ email addresses in the “To” section. You can choose to send the email to specific individuals or use a smart list.
2. Make sure your email address is entered correctly in the “From” section. This is the address that will appear as the sender of the email.
3. Optionally, you can add your name in the “Name” section to personalize the sender information.
4. Craft a compelling subject line that grabs the recipient’s attention and accurately reflects the content of your email.
5. Write a preview text that provides a brief summary or teaser of what the email contains. This text will appear in the recipient’s inbox preview.
6. In the “Sending options” section, select the RSS option to indicate that this is an RSS email campaign.
7. Add the RSS Feed URL, which is the link to your blog’s RSS feed. This will ensure that the latest blog posts are automatically included in your email campaigns.
8. Choose the delivery frequency that works best for your audience. Options include daily, weekly, and monthly.
9. Set the specific send time for your RSS email campaign. Choose a time when your audience is most likely to engage with their emails.
10. If there are specific days of the week when you don’t want to send the RSS email campaign, uncheck those days to exclude them from the sending schedule.

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FAQ

Here are some frequently asked questions about RSS email campaigns:

Why are there multiple entries of the RSS Campaign in the List?

Multiple entries of the RSS campaign may appear in the list because each entry represents a different instance of the campaign. These entries provide statistics and details for each time the campaign was sent or scheduled. You can use this information to track the performance of your campaigns and make improvements.

Can I edit the copy of the RSS Campaign without affecting the statistics?

Yes, you can edit the copy of an ongoing RSS campaign without affecting the statistics. To do this, simply click on “Update Email Content” and make the necessary changes. After editing the copy, click “Save Edits” to update the campaign. Please note that not all changes may be reflected in the campaign, depending on the timing of the edits and the execution queue.

How can I reschedule an RSS email campaign?

Rescheduling an RSS email campaign is possible for campaigns scheduled using Simple Schedule, Batch Schedule, and RSS Schedule. You can reschedule the campaign up to one hour (60 minutes) before the originally scheduled execution date and time. To reschedule, go to the Marketing > Email section and navigate to the Email Campaign tab. Find the campaign you want to reschedule and click on the “Reschedule Campaign” option in the action button. Make the necessary changes to the schedule and delivery model, and mark it as the rescheduled campaign to save the settings.

Remember, sending RSS email campaigns is a powerful way to keep your audience informed and engaged with your blog content. Use the steps and checklist provided to create and schedule effective campaigns, and check out the FAQ section for further clarification on common questions. Happy emailing!

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