In this article, we will guide you on how to set up Google Ad Conversion Actions, a powerful feature in Google AdWords that allows you to track the success of your ads and optimize them accordingly. By setting up conversion tracking, you can gain valuable insights into customer interactions with your ads, whether it’s a purchase, signing up for a newsletter, or making a phone call. We’ll take you through the step-by-step process of setting up conversion goals, choosing the value for your conversions, and creating workflows for various actions such as form submissions, order purchases, incoming phone calls, number pool calling, survey submissions, and chat widgets. Additionally, we will address common troubleshooting questions to ensure a smooth setup process. So let’s get started and maximize the return on investment for your advertising campaigns.

How to Set Up Google Ad Conversion Actions

Welcome to the comprehensive guide on how to set up Google Ad Conversion Actions! If you’re an advertiser looking to maximize your return on investment (ROI), Google AdWords conversion tracking is an essential tool for you. It allows you to track the success of your ads and optimize them accordingly. In this friendly article, we will walk you through the steps to set up conversion tracking in Google AdWords so that you can start optimizing your campaigns effectively.

Troubleshoot Guide For Google Ad Reporting

Before we dive into the steps, it’s important to ensure that your Google Ad reporting is set up for optimal effectiveness. Make sure to follow the instructions on how to set up Google Ad reporting and check that you have integrated the correct MCC id and Google Id to the location. Additionally, ensure that the email associated with your account has the highest permissions (admin). Lastly, make sure that the UTM Tracking template is added to your Google Ad Account in the appropriate settings (account, campaign, or ad level setup).

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How to Set Up the Google Ad Conversion Action

Now, let’s get started with setting up the Google Ad Conversion Action. This will allow you to track the specific customer actions that are valuable to your business, such as online purchases or phone calls. Follow these steps:

Step 1: Head into your Google Adwords account and click on the Tools and Settings tab. Click on Conversions in Tools and Settings

To access the conversion settings, navigate to your Google Adwords account and click on the Tools and Settings tab. From there, click on Conversions under the Tools and Settings menu.

Step 2: Let’s set up the Conversion goals

Once you’re in the Conversions section, it’s time to set up your conversion goals. Choose “Converted Lead” as the primary option for the Goal and action optimization section.

Step 3: Let’s give the Conversion a Name

Next, you’ll need to give your conversion a name. For example, if you’re tracking clicks for a campaign called “GHL Click,” enter that exact name. It’s important to spell it exactly the same when setting up your Google AdWords action in the Workflow builder.

Step 4: Select the value for your Conversion

You have the option to select a value for your conversion. Choose from three options: same, different, or don’t use a value. Select the count; we recommend always choosing the “one” option.

Step 5: Setup the Conversion window and Attribution model

Now, it’s time to set up the conversion window and attribution model. Set the click-through conversion window to 90 days. Then, choose either “First click” or “Latest click” as the attribution model. We recommend the “Latest click” model for optimal results.

Step 6: Now let’s create the Workflow in the System

Finally, it’s time to create the workflow in the system. This step allows you to set up the conversion action triggered by specific events. Depending on your needs, you can create workflows for Form Submission, Order Purchases, Incoming Phone Call, Number Pool Calling, Survey Submission, and Chat Widget. Please note that each time you create a new campaign in Google, you’ll need to select “other” as your Google Adwords option in your new workflow.

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Troubleshooting

Does this work with all triggers?

It’s important to note that this conversion action only works for specific triggers. It is compatible with Form Submission, Order Purchases, Incoming Phone Call, Number Pool Calling, Survey Submission, and Chat Widget. Ensure that you’re using one of these triggers for your desired conversion action.

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Recap and Additional Information

To recap, setting up Google Ad Conversion Actions is a vital step in tracking and optimizing the success of your ad campaigns. By following the steps outlined above, you can ensure that you have accurately set up your conversions and are ready to start leveraging the power of Google AdWords.

Remember, if you encounter any issues or need further assistance, don’t hesitate to reach out to our support team. They are ready to help you troubleshoot any problems you may encounter along the way. So go ahead, set up your Google Ad Conversion Actions, and watch your advertising efforts reach new heights!

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