In this article, “How to set up Google Ad Reporting,” you will discover the essential steps to effectively set up Google Ad reporting for your client’s digital ad campaigns. Live reporting and analysis are crucial for optimizing ad performance and measuring campaign success. The article provides detailed guidelines for selecting the correct Google Ad Account in Integrations, choosing the right MCC Account Id and Client Account ID, adding the UTM Template to the Google Ad Account, and implementing a tracking script for precautionary measures. By following these instructions, you can ensure accurate and comprehensive reporting for your Google Ad campaigns.

How to Set Up Google Ad Reporting

Google Ad reporting is essential for analyzing and evaluating the performance of your client’s digital ad campaigns. To ensure accurate and comprehensive reporting, it’s crucial to follow the proper setup guidelines. In this article, we will walk you through the steps to set up Google Ad reporting effectively.

Step 1 – Choose the Correct Google Ad Account in Integrations

Before diving into the setup process, it’s important to ensure that the user connected to the Google account has the necessary permissions. To set up Google Ad reporting successfully, the user should have either administrator or Google Ad account manager access.

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Step 2 – Select the Correct MCC Account Id and Client Account ID

MCC stands for My Client Centre, which is also known as the Google Ads Manager Account. This account allows you to manage multiple clients’ Google Ad accounts efficiently. To proceed with the setup, you need to find the MCC Account Id and Client Account ID.

The MCC Account Id can be located in the top right corner of the Google Ads interface. Simply click on your account profile and you will find the MCC Account Id displayed.

To find the Client Account ID, navigate to the help section in the Google Ads interface. The Client Account ID can be found within this section.

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Step 3 – Add the UTM Template to the Google Ad Account

The UTM tracking template is a crucial component of Google Ad reporting. It allows you to track and attribute the performance of your ad campaigns accurately. Follow these steps to add the UTM template:

Where to Add the UTM Template

The UTM tracking template can be added at three different levels: Account Settings, Campaign Settings, or ad group level. It is recommended to add the UTM template at the Account level Settings for comprehensive tracking.

UTM Tracking Template

The UTM tracking template is a URL that includes specific parameters to capture campaign information. Here is an example of a UTM tracking template:

?utm_source=adwords&utm_medium=&utm_campaign=&utm_content=&utm_keyword=&utm_matchtype=&campaign_id=&ad_group_id=&ad_id=

ValueTrack Parameters and URL Insertion

To ensure the accurate insertion of the final URL, ValueTrack parameters should be included in the tracking template. The parameter represents the final URL. Without URL insertion parameters, the landing page URL may break.

It is possible to add multiple ValueTrack parameters by appending them together using an ampersand (&). For example: ?matchtype=&device=.

Setting up Tracking Template at Campaign, Ad Group, and Ad Level

You can set up or edit a tracking template with ValueTrack parameters at the campaign, ad group, and ad level. This allows you to customize the tracking template based on your specific campaign needs.

Example

To illustrate the setup process, let’s consider an example:

Final URL: http://example.com Tracking template: ?utm_source=adwords&utm_medium=&utm_campaign=&utm_content=&utm_keyword=&utm_matchtype=&campaign_id=&ad_group_id=&ad_id= Landing page URL after clicking ads: ?utm_source=adwords&utm_medium=black_friday&utm_campaign=blackday10&utm_content=marketingbanner&utm_keyword=getdiscounteddeal&utm_matchtype=e&campaign_id=12345&ad_group_id=2394984903&ad_id=93844980940&gclid=84843ewhfb834nedhj4u49

To add the tracking template, go to your Google Ads account, navigate to Account Settings, and find the Tracking section. Paste the tracking template URL in the “Tracking template” field.

It’s important to note that after adding the tracking template, it is advisable to run a test to ensure that the majority of the campaigns show that the landing page is found. If any errors are detected, they should be rectified for active campaigns.

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Step 4: Adding Script for Precautionary Measures

To ensure the accuracy and reliability of your tracking data, it’s recommended to add a precautionary tracking script. This script acts as a fail-safe measure in case the UTM template fails to capture attribution data. Here is a simple guide for setting up the Google Ad Precautionary Tracking Script:

Introduction to Precautionary Tracking Script

The Google Ad Precautionary Tracking Script tracks all clicks on a specific link and sends the data to Google Analytics. It provides an additional layer of tracking to ensure that no crucial data is lost.

Setting up the Google Ad Precautionary Tracking Script

To set up the script, you need to modify the tracking page URL. It should match the URL used by your website. This ensures that the script tracks the correct data accurately.

Important Considerations

When setting up Google Ad Precautionary Tracking Script, there are a few important things to keep in mind:

1. Campaign names, ads, and ad sets need to be unique to avoid any data conflicts.

2. The name parameters should not be changed during the lifetime of the campaign, ad set, or ad. If a name change is necessary, it is advisable to create a new campaign, ad set, or ad to avoid issues with campaign reporting.

3. If the name of the campaign, ad set, or ad is changed without creating a new one, the data in the CRM will refer to the original/first campaign, potentially skewing your campaign reporting.

4. Pay attention to the Objectives dropdown on the top left of the Google Ads interface. It helps define the objective of the ad campaign, providing valuable insights and context to your reporting.

By following these steps and guidelines, you can set up effective Google Ad reporting and ensure accurate tracking and attribution for your client’s ad campaigns. Remember to assign the proper user permissions, select the correct MCC Account Id and Client Account ID, add the UTM template, and consider implementing the precautionary tracking script for added reliability.

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