Instagram Reels Publishing Guide

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Looking to enhance your social media marketing and expand your reach on Instagram? Look no further than The Social Planner’s “Instagram Reels Publishing Guide.” This guide will walk you through the latest trend on the platform, Instagram reels. With reels, you can easily create captivating videos to connect with your audience and boost your brand’s visibility. Whether you’re showcasing products, offering services, or simply telling your brand’s story in a creative way, Instagram reels can help you drive traffic to your website and attract potential customers. Don’t miss out on this opportunity – start utilizing the power of Instagram Reels with The Social Planner today!

Instagram Reels Publishing Guide for the Social Planner

Want to enhance your social media marketing and expand your reach on Instagram? Look no further than The Social Planner! We’re here to guide you through the latest trend on the platform: Instagram Reels. With reels, you can easily create brief yet captivating videos to connect with your audience and boost your brand’s visibility. Showcase your products or services in a fun and creative way, drawing in potential customers and driving traffic to your website.

Don’t let this opportunity slip away – start utilizing the power of Instagram Reels with The Social Planner today!

Instagram Reels Publishing Guide

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Use cases

Increased visibility

Instagram Reels allow users to reach a wider audience. When you create a Reel, it has the potential to be featured on the Explore page, where people who don’t follow you can discover your content. This exposure can help individuals, influencers, and businesses gain more visibility and attract new followers.

Creative expression

Reels offer a platform for users to showcase their creativity and talent. With various editing tools, effects, filters, and audio options, people can experiment and create visually appealing short videos that engage their audience.

Discoverability

Instagram Reels’ algorithm shows users content based on their interests, preferences, and engagement patterns. This means that if you consistently create engaging Reels, your content is more likely to be recommended to users likely to enjoy it. This can help individuals and brands increase their reach and attract more followers.

Business promotion

Reels also allow businesses to humanize their brand and connect with their audience more personally. By showcasing products, behind-the-scenes footage, or sharing tips and tricks, businesses can build a stronger relationship with their customers and create a memorable impression.

Bite-sized content consumption

Short-form content is popular in today’s fast-paced digital environment due to its quick and easily consumable nature. Users can scroll through Reels quickly, making it a convenient way to discover and engage with content. The Social Planner makes it easy to create and share these bite-sized videos.

How to make an Instagram Reel using the Social Planner

Step 1: Go to the ‘Marketing’ tab > ‘Social Planner’> ‘New Post.’ Step 2: Under Publish, select your Instagram account. Step 3: Select Reels as your Instagram content type (See image below) Step 4: Create your reel by uploading up to 10 images or videos Step 5: Select ‘Post Now’ or ‘Schedule for Later’ – You can also save your story as a draft. If your post was scheduled, you will see your reel under the ‘schedule posts’ tab.

Instagram Reels Publishing Guide

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Supported Content for Instagram Reels

To ensure your Instagram Reels meet the platform’s requirements, pay attention to the following specifications:

  • Suggested video size up to 1GB and for thumbnail is 8MB.
  • Aspect Ratio – The dimension should be recommended of 9:16.
  • Duration: 15 minutes maximum and 3 seconds minimum
  • Format: MOV or MP4

By adhering to these guidelines, you can create high-quality and visually appealing Reels that will captivate your audience.

Instagram Reels Publishing Guide

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FAQs

Can I use Instagram Reels with any Instagram account?

No, Reels can only be used with Instagram Professional accounts. Reels will not be visible for publishing if you select another type of account.

What types of content can I include in an Instagram Reel?

Using The Social Planner, you can include up to 10 images or videos in your Instagram Reel. Be creative and experiment with different combinations to engage your audience.

Is there a time limit for Instagram Reels?

Yes, Instagram Reels have a duration limit. Your reel should be between 3 seconds (minimum) and 15 minutes (maximum) long. Keep your content concise and engaging to hold your audience’s attention.

Can I schedule my Instagram Reel for later publication?

Yes, you can schedule your Instagram Reel for later publication using The Social Planner. After creating your reel, you can choose “Schedule for Later,” and it will be saved for future posting. This allows you to plan and organize your content in advance.

Can I use Instagram Reels for personal or creator accounts?

No, Instagram Reels can only be published from Instagram Professional accounts. Personal or creator accounts do not have access to this feature. However, using a professional account can provide you with additional insights and analytics to track your Reels’ performance.

How can Instagram Reels help me connect with my audience?

Instagram Reels provide a fun and creative way to showcase your products or services, making engaging and connecting with your audience through visual storytelling easier. By leveraging the power of short-form videos, you can create a more personalized and memorable experience for your audience.

Is there a limit to how many Instagram Reels I can create using The Social Planner?

No, there is no specific limit to the number of Instagram Reels you can create using The Social Planner. You can use the feature as often as you like to engage your audience and promote your brand. Get creative and experiment with different types of content to keep your audience entertained and coming back for more.

In conclusion, using Instagram Reels with the help of The Social Planner can significantly enhance your social media marketing efforts. Take advantage of this powerful tool to increase your visibility, express your creativity, connect with your audience, and promote your business. Follow the step-by-step guide provided and explore the possibilities of engaging with your audience through bite-sized videos.

Instagram Reels Publishing Guide

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