We’re thrilled to share that exciting new features have been introduced to our platform: Filter Contacts by Email Stats and Enhanced Filtering Options! With these enhancements, users now have the ability to filter contacts based on specific email stats, such as Sent, Delivered, Opened, Clicked, Complained, and Bounced. This allows for targeted analysis of contacts’ engagement levels, enabling users to optimize their email campaigns like never before. Additionally, users can now narrow down their contact list to a specific time frame and filter contacts based on the email sending type, offering a granular approach to tailoring messages. By utilizing these powerful filtering options, users can refine their email marketing strategies and boost engagement rates effectively.
Email Stat Filtering
Sent
The “Sent” filter allows you to narrow down your contact list based on the number of emails sent. This feature is particularly helpful for tracking the effectiveness of your email campaigns and identifying any potential issues with email deliverability. By filtering contacts based on the number of emails sent, you can ensure that your messages are reaching the intended recipients and make adjustments if needed.
Delivered
The “Delivered” filter enables you to segment your contact list based on the number of emails that were successfully delivered to recipients’ inboxes. This filter is valuable for measuring the reach and impact of your email campaigns. By analyzing the percentage of delivered emails, you can gauge the effectiveness of your email delivery methods and optimize your campaigns accordingly.
Opened
The “Opened” filter allows you to target contacts who have opened your emails. This filter is essential for evaluating the engagement level of your audience and identifying interested recipients. By focusing on contacts who have opened your emails, you can tailor your future campaigns to these individuals and increase the likelihood of conversions.
Clicked
The “Clicked” filter enables you to identify contacts who have clicked on links within your emails. This filter is crucial for measuring the effectiveness of your call-to-action buttons and determining the level of engagement of your audience. By filtering based on clicks, you can gather valuable insights into the preferences and interests of your contacts, allowing you to customize your campaigns and drive higher click-through rates.
Complained
The “Complained” filter helps you identify contacts who have marked your emails as spam or reported them as inappropriate. This filter is important for maintaining a healthy email sender reputation and avoiding potential deliverability issues. By filtering out contacts who have complained, you can ensure that your future emails reach the intended recipients’ inboxes and minimize the risk of being flagged as spam.
Bounced
The “Bounced” filter allows you to identify contacts whose emails were not successfully delivered. This filter is useful for identifying invalid or inactive email addresses and ensuring the accuracy of your contact list. By filtering based on bounces, you can maintain a clean and up-to-date contact list, improving the deliverability of your future email campaigns.
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Date Level Filtering
Narrowing down contact list
The “Narrowing down contact list” feature allows you to filter your contacts based on a specific time frame. This filter is valuable for analyzing the impact of your email campaigns over a specific period and comparing the performance of different campaigns. By narrowing down your contact list, you can focus on contacts who were active during a particular time frame and tailor your messaging accordingly.
Measuring impact of email campaigns
The “Measuring impact of email campaigns” feature enables you to assess the effectiveness of your email campaigns by filtering contacts based on their engagement levels. By analyzing how contacts have interacted with your emails, such as opens, clicks, and conversions, you can determine the success of your campaigns and make data-driven decisions for future optimizations.
Facilitating data-driven decision-making
The “Facilitating data-driven decision-making” feature empowers you to make informed decisions by providing data insights through the filtering of email campaign metrics. By analyzing the performance of different campaigns and segments, you can identify trends, preferences, and patterns within your audience. This information can then be used to optimize your email marketing strategies and improve overall engagement rates.
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Email Sending Type Filter
Filtering based on email sending type
The “Filtering based on email sending type” feature allows you to segment your contact list based on the type of email you have sent. Whether it’s a bulk email, a campaign, or a workflow, you can now categorize your contacts accordingly. This filter is particularly helpful when you have multiple email campaigns running simultaneously and want to target specific groups of contacts.
Segmenting contact list
The “Segmenting contact list” feature enables you to divide your contact list into different segments based on the email sending type. This segmentation allows you to tailor your messages to different target groups, ensuring that each segment receives personalized and relevant content. By segmenting your contact list, you can improve the effectiveness of your email campaigns and increase engagement rates.
Tailoring messages to different target groups
The “Tailoring messages to different target groups” feature allows you to create customized email content for specific segments of your contact list. By filtering based on email sending type, you can ensure that each target group receives messages that are tailored to their preferences and interests. This personalized approach improves the relevancy of your emails and increases the likelihood of conversions.
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Powerful Filtering Options
Comprehensive set of tools
The “Powerful Filtering Options” provide users with a comprehensive set of tools to refine their email marketing strategies. By combining the various filtering features mentioned above, users can analyze and segment their contact lists in a granular and precise manner. This comprehensive approach allows for a deeper understanding of audience engagement and facilitates targeted messaging.
Refining email marketing strategies
The “Refining email marketing strategies” feature empowers users to optimize their email campaigns based on data-driven insights. By leveraging the filtering options, users can identify areas of improvement, such as increasing open rates or reducing bounce rates. This refinement allows for more effective email marketing strategies that resonate with the target audience and drive better results.
Boosting engagement rates
The ultimate goal of the “Powerful Filtering Options” is to boost engagement rates. By utilizing the filtering features, users can target contacts who are more likely to engage with their emails, resulting in higher open rates, click-through rates, and conversions. The ability to segment and tailor messages to different target groups ensures that each contact receives content that is relevant and compelling, ultimately leading to increased engagement and improved campaign performance.
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